Tom Holland on AI: human creativity still reigns supreme
Tom Holland draws a hard line on AI, insisting it can’t replace human creativity, as Spider-Man: Brand New Day ushers in a darker, lonelier Peter Parker.
Hollywood is spinning itself in circles over AI right now, but Tom Holland is not losing sleep over it. The Spider- Man star says the bots can do a lot of things — just not what he does. Or what you do.
AI is already reshaping the business and sparking all the predictable fights about what is and is not real, who owns what, and which jobs are actually at risk. The vibes are anxious; the headlines are about authenticity and automation. Meanwhile, the industry is still trying to draw the lines.
- Where the friction is: scripts, digital doubles, and the broader future of creative work
- Who is wrestling with it: studios, unions, and lawmakers
Holland’s read: people over processing power
On the Spanish talk show El Hormiguero, Holland laid out his take in plain terms: art runs on lived experience, not raw compute. That’s the line he thinks AI can’t cross, no matter how slick the tools get.
"Creativity is safe from AI because creativity has to do with the human experience. It's about emotions, it's about understanding one another."
He doubled down on that gap, pointing to emotion as the defining difference between a performance and a prediction. In other words: helpful tech is one thing, but replacing the human core of the job — his job, your job — is where he draws a hard no.
It’s a clean, confident stance in a messy conversation, and Holland sounds pretty unfazed by the panic. Even as AI gets better at mimicry, his argument is that the heart of creativity still belongs to actual humans who have lived something worth expressing.