Skibidi Toilet film powers ahead as Invisible Narratives scores $25m
Flush with $25 million in fresh funding, Invisible Narratives is catapulting viral phenomenon Skibidi Toilet from meme to mainstream with a film and TV rollout.
Skibidi Toilet, the YouTube fever dream about human-headed toilets waging war on camera- and speaker-headed soldiers, just took a big step toward the mainstream. Invisible Narratives — the company built to turn internet-born oddities into full-blown franchises — has locked down fresh cash and is pushing a movie and TV plan forward, even as the Michael Bay part of the rumor mill keeps spinning and Bay keeps saying: not me.
What just happened (and why it matters)
- Invisible Narratives has closed $25 million in new investment to fuel its slate, with a particular focus on Skibidi Toilet, per Variety.
- There is a key industry caveat: that initial $25 million is contingent on Invisible Narratives acquiring a majority stake in the Skibidi Toilet franchise.
- Alongside the funding, the company hired Mark Shedletsky as president. He brings 25+ years in digital media and entertainment.
- The investors are bringing more than money; they are also providing strategic media and entertainment expertise.
- Invisible Narratives is based in Santa Monica and was founded in 2018 by Adam Goodman, the former head of Paramount Pictures and DreamWorks Studios.
- The company has been building the Skibidi Toilet brand across platforms for the past two years, riding a YouTube channel that now tops 47 million subscribers and 20 billion views.
- On the film and TV front, Goodman says they are actively talking to multiple studios and partners about where the franchise should land.
About that Michael Bay chatter
Reports have linked Michael Bay to directing a Skibidi Toilet movie. Bay, for his part, has publicly denied he is attached. That contradiction has not slowed the Skibidi development push; the project keeps moving while the Bay speculation continues to bounce around social feeds.
Goodman’s take on finding the right home
'Skibidi is one of the most globally recognized original franchises to emerge from that world, so choosing the right home is critical, and there is real momentum around that process.'
Translation: they know the brand is massive online, they want a studio partner that gets it, and talks are active.
So... what exactly is Skibidi Toilet?
Created by Alexey Gerasimov, the series started as a viral goof and morphed into a straight-up sci-fi saga. The core conflict: human-headed toilets (yes, really) versus humanoids with cameras, speakers, and TVs for heads. The Cameramen and their allies keep trying to stop the Toilets from taking over the planet and, in many cases, literally absorbing humanity. The storytelling leans hard on visuals over dialogue, splicing absurd comedy with action, horror, and post-apocalyptic flair. As it goes on, the battles escalate, factions multiply, and the mythology digs into where these bizarre beings came from.
Where this is headed
Invisible Narratives has been positioning Skibidi Toilet as a long-haul franchise — not just a one-off. The new money (tied to them securing a majority stake) signals they are serious about scaling it into film and television, on top of the digital footprint they have already been growing. The short version: what began as a surreal YouTube meme is now a priority IP with real resources behind it and a bigger stage in sight.