Mark Wahlberg’s Streaming Success Redefines Hollywood’s A-List Earnings

Mark Wahlberg, a fixture in Hollywood for decades, has pulled off a remarkable feat this year. The star of Flight Risk has raked in an estimated $60 million, according to Forbes, thanks to a string of high-profile streaming releases. Wahlberg’s strategy of focusing on direct-to-streaming films has paid off, earning him between $20 and $25 million per project with major platforms like Apple and Prime Video. Since 2020, he’s appeared in seven streaming titles, collaborating with Netflix, Paramount+, and other major services.

Dominating the Streaming Charts in 2025

This year, Wahlberg’s Play Dirty premiered on Prime Video and quickly shot to the top spot across all streaming platforms. Meanwhile, Apple TV’s The Family Plan 2 may have received lackluster reviews, but it still debuted at number one on Apple TV. Both films showcase Wahlberg’s versatility, with The Family Plan 2 delivering a family-friendly action comedy and Play Dirty offering a gritty heist thriller. The two projects feature impressive casts and creative teams, with Play Dirty adapted from Donald E. Westlake’s Parker novels and The Family Plan 2 serving as a sequel to the 2023 original.

While big-name theatrical releases have struggled—Dwayne Johnson’s Smashing Machine and Glen Powell’s The Running Man both underperformed—Wahlberg’s agent, Ari Emanuel, highlighted the actor’s unique position in the streaming landscape:

The biggest star in streaming is Mark Wahlberg. Without a doubt on the movie side. There’s no question, just go look at all his movies.

Industry analytics estimate that Wahlberg’s streaming films have generated around $680 million in global revenue since 2020.

From Box Office Setbacks to Streaming Triumphs

Wahlberg’s Flight Risk may have flopped in theaters, but it soared to the top of streaming charts, cementing his reputation as one of the most bankable stars in the business. Forbes even dubbed him “The King of Streaming.” His earlier film Shooter made a surprise return to the Paramount+ Top 10 in November 2025, nearly twenty years after its original release. In the 2020s, only Uncharted found success at the box office, while other projects like Arthur the King, Father Stu, Joe Bell, and Scoob! failed to make a splash.

Shifting his focus to streaming wasn’t just a smart move—it was a game-changer. Wahlberg’s comeback is now in full swing, with several new projects on the horizon that promise to keep his momentum going strong.

Where to Watch Wahlberg’s Latest Hits

The Family Plan 2 is available to stream on Apple TV+ in the U.S.

Play Dirty is streaming on Prime Video in the U.S.

Flight Risk can be found on HBO Max in the U.S.

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