TV

Daredevil: Born Again Season 2 Doubles Down on Marvel’s Best Post-Credits Move — for All the Right Reasons

Daredevil: Born Again Season 2 Doubles Down on Marvel’s Best Post-Credits Move — for All the Right Reasons
Image credit: Legion-Media

The MCU’s post-credits obsession traces back to Kevin Feige’s cinephile roots: he stayed through every name on the crawl, a habit he shared with his mom, because he never wanted the movie to end.

Marvel used to live and die by the post-credits tease. Lately? The TV side is closing the door and letting the moment breathe. If you sat through the credits on Daredevil: Born Again Season 2 and got nothing, that was by design.

How we got hooked on tags

The MCU tag tradition started with Kevin Feige being, in his own words, a movie nerd who never wanted the experience to end. He grew up sitting through credits, hoping for just a little more.

"As a film nerd, I never wanted it to end. I would always sit through the credits. My mom would do that, too. Would read all the names and think it's so interesting what everybody does. So I would always sit through all the credits and you're about two-thirds of the way through and it's like oh should I go? Well maybe there's... that one time there was something in that movie. Maybe there'll be something on this movie. And there never was."

Marvel turned that impulse into a calling card. Some tags were just goofy buttons, but the ones that landed burned into fans&apos brains: Thanos finally turning around, Thor dropping by Doctor Strange &aposs place, Nick Fury telling Tony Stark he&aposs not the only game in town. Those quick stingers made the whole machine feel like it was constantly moving forward.

What changed on TV

Marvel's Phase 6 TV shows have quietly ditched post-credits scenes. At first, people assumed it might just be an animation thing. Then it wasn't.

  • Eyes of Wakanda: no post-credits scene
  • Marvel Zombies: no post-credits scene
  • Wonder Man: no post-credits scene (so, not just animation)
  • Daredevil: Born Again Season 2: no post-credits scene

Why the pivot makes sense

Forward-looking tags are great hype machines, but they also yank your attention away from the story you just watched and point you at the next shiny object. That worked during the Infinity Saga, when every corner of the MCU was peaking and interconnectivity sold tickets on its own. We&aposre not in that moment anymore. Audiences are pretty clear: let the current chapter stand on its own and land the ending.

About that Daredevil: Born Again Season 2 ending

This is where the new strategy actually helps. Season 2 ends on a clean, heavy note. Matt Murdock and Wilson Fisk are both changed, both exposed publicly for who they really are, and both dealing with the fallout. When the cell door closes, it&aposs meant to feel final. A cheeky tag would blunt that impact.

Yes, Daredevil: Born Again Season 3 is already filming and set photos are floating around online. Even so, Marvel clearly wants you to sit with Season 2 for a minute. Let the ending do its job, then worry about what&aposs next.

So if you waited for a tag and came up empty, that wasn&apost a miss. That was the move.