Alex Cooper and Matt Kaplan Turn Heads With Rare Outing, Unfazed by the Drama

Alex Cooper just did the most Alex Cooper thing: strolled a red carpet with husband Matt Kaplan, acted unfazed by the headlines, and then dropped a whole slate of new shows.

The pair made a rare public appearance at YouTube Brandcast at Lincoln Center in New York City on Wednesday, May 13. Cooper, 31, and Kaplan, 42, posed in matching black looks, his hand on her hip, all very much 'we're fine, thanks for asking.'

What YouTube announced

YouTube used Brandcast to make it official: the platform is expanding its partnership with Cooper and her Unwell Network, with four upcoming projects on the way. The focus, per Cooper, is programming built around what women actually want to watch — and the slate is pretty varied:

• A new iteration of 'Unwell Games' with a western twist
• 'Pot Stirrers,' a two-part miniseries
• 'Holiday Hard Launch,' a drama
• 'Before the Steps,' a docuseries about the Met Gala

"Legacy media spent decades deciding who we should watch. Their problem is this generation stopped asking for permission.

Networks didn't lose this audience — they never had them. And she doesn't just watch. She shows up. Not because of an algorithm, it's her choice. Her loyalty is not bought, it is earned."

(Yes, the presentation language got a little jumbled in places, but the thrust was clear: Unwell is chasing the audience other networks never actually had.)

The timing... notable

This rollout lands shortly after some unflattering press about Unwell and Kaplan, who runs the company day to day. On April 20, Bloomberg published an exposé alleging Kaplan had a reputation for frequently yelling at staff. The piece also said some crew members threatened to walk off projects unless he kept his distance. One specific claim: on the 'Unwell Winter Games' set, he allegedly berated staff and warned that if they messed up, he would try to keep them from working in Hollywood again; one crew member was reportedly in tears afterward.

Us Weekly said it reached out to reps for Cooper, Kaplan, and Unwell at the time. The next day, Bloomberg ran a follow-up claiming Cooper and Kaplan skipped an all-hands meeting that allegedly addressed the upcoming launches, employee retention, and the complaints. Neither Cooper nor Kaplan has publicly addressed the allegations.

Where they are personally

Cooper and Kaplan married in April 2024, and while they've kept quiet on the workplace drama, they do talk about the relationship on 'Call Her Daddy.' Kaplan's take, as Cooper has shared on the show: there is a lot more to marriage than just love — love is actually the easy part. Cooper echoed that sentiment on a May 2025 episode, saying the truly rare piece is compatibility: wanting and needing the same things out of life, and actually lining that up.

So, on one hand: new shows, bigger YouTube footprint, and a very public united front. On the other: a stack of workplace allegations still hanging in the air. Cooper is clearly betting that the audience she talks about — the one that shows up by choice — is going to follow her either way.