Paramount takes stray shots as ‘South Park’ cheekily rebrands as ‘South America’
With its latest political jab, South Park targets Trump and Paramount by renaming the show—though the pointed new title is the real punchline.
The next bit out of the South Park writers’ room isn’t a plotline — it ’s paperwork. As Season 29 approaches, Trey Parker and Matt Stone say they’re “renaming” the show to South America, a deadpan stunt that trolls both Donald Trump and their own corporate parent in the same breath.
“Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation,” the creators said in a statement.
The gag riffs on Trump’s habit of slapping new names on landmarks and institutions, then twists the knife with a wink at Paramount and its Skydance deal. It’s classic Parker and Stone: a straight-faced memo that doubles as a middle finger.
The timing also makes the joke extra cheeky. Paramount owns Comedy Central and Paramount+ — the very places where Season 29 rolls out on September 16. So yes, the bit also lands squarely on the boss’s desk.
Fresh off an Emmy jab
The “South America” stunt follows the show’s latest awards-night needle. After winning Outstanding Animated Program for the episode Sermon On The 'Mount — the series’ fifth win in the category — the team celebrated by posting an image of their Trump character holding an Emmy with his pants down and the caption: “You finally got your Emmy.”
That line wasn’t random. Trump was nominated for The Apprentice in 2004 and 2005 and lost both times; in 2012 he blasted the Emmys as a “total joke” with “no credibility,” arguing politics kept him from winning. Parker and Stone have been mining that chip on his shoulder for years, and they’re clearly not done yet.
Season 29 of South Park premieres September 16 on Comedy Central and Paramount+.