Jay Shetty Inks Up to $100 Million Podcast Mega-Deal With Netflix and Spotify

Jay Shetty just pulled off something most podcasters only daydream about: he signed big checks with two giants at the same time. Netflix and Spotify are teaming up on his show, and the number being whispered is so large it basically needs its own meditation app.

So, what did he sign exactly?

Shetty has locked a multiyear deal with Netflix and Spotify reportedly worth up to $100 million, which puts him in that rare nine-figure circle alongside Joe Rogan and Alex Cooper. This comes as his iHeartMedia contract winds down and, clearly, he is not downsizing.

"Jay Shetty is bringing On Purpose video episodes to Netflix and Spotify on July 13! Tune in for three episodes every week featuring in-depth conversations with influential voices across culture, wellness, and personal growth."

- Netflix (@netflix), May 27, 2026

Yes, "exclusive to both" sounds like a riddle. Here is how it shakes out: the full video version of the podcast will live only on Netflix and Spotify. You will not get the new video episodes anywhere else.

• Start date: July 13, 2026
• Where to watch: New video episodes of 'On Purpose' will be available on Netflix and Spotify only
• Cadence: Three video episodes every week
• YouTube situation: Older episodes and promo clips stay up for discovery, but the new full video shows move behind the streaming walls
• Ad sales: Spotify will handle global ad sales for the show
• Scale so far: Over five million YouTube subscribers; the show says it has reached around one billion listeners cumulatively
• How long he has been building this: Seven years of audience growth, with 'On Purpose' launching in 2019

Why Netflix and Spotify want this

Spotify is still chasing YouTube on video podcasts, especially with younger listeners, and Shetty brings a massive, loyal base that actually shows up. Netflix, meanwhile, has been aggressively branching into talk, lifestyle, and wellness content; this follows its recent deal with Charlamagne Tha God. Pair them together, and they get a creator with reach and consistency, plus a format they can both program hard.

How Shetty got here

'On Purpose' built its reputation on candid, go-deeper-than-the-headline conversations. Since 2019, Shetty has booked names like Michelle Obama, Oprah Winfrey, Selena Gomez, and Tom Hanks. He is a London-born author and former monk who spent three years studying meditation across India and Europe, and that background threads through the tone of the show.

He also has Hollywood gravity. He is close with Will Smith — Shetty was among the first to hear Smith read parts of his memoir in private and has said one particular line was genuinely life-changing. The two have appeared together at high-profile events, including Web Summit Qatar on February 27, 2025. Willow Smith has publicly amplified Shetty’s guidance too, sharing his advice on Instagram about how your internal dialogue can shape your reality. That kind of endorsement is the stuff money tries (and usually fails) to buy.

The bottom line

Two platforms. One show. A nine-figure check. It is an unusual arrangement, but it makes sense: Netflix and Spotify both get a proven hitmaker, and Shetty gets the kind of distribution muscle you usually only see with blockbuster TV. Curious how you feel about a podcast going dual-exclusive like this — smart move, or just more walls around stuff you love? Drop your take below.