Why Zendaya Chose That White Dress for Spider-Man: Brand New Day’s China Premiere

At the China stop of the Spider- Man: Brand New Day press tour, Zendaya leaned into full-on “method dressing,” stepping onto the carpet in an archival Atelier Versace Spring/Summer 2016 couture gown. The semi-sheer draping and dramatic cutaway panels were traced with intricate black latticework that looked like sleek spider webs, folding a superhero nod into a true high-fashion moment without tipping into costume.

Styled by Law Roach, the look stayed inside the tour’s black‑white‑red palette and came finished with tight baby bangs, bold liner, almost no jewelry, and a jewel-encrusted spider pinned as a wink to the franchise. Standing beside Tom Holland in a tailored dark suit, the pairing read coordinated but low-key—her dress doing the winking, his suit keeping it sharp.

The gown: an archival Atelier Versace couture piece from Spring/Summer 2016 with web-like black lattice.

Tour highlights

China is just the latest stop in a run where Zendaya has threaded Spider-Man references through designer looks across Europe and the U.S. Recent fits have mixed runway, vintage, and playful pop touches:

• Madrid — Black fringed Christian Cowan gown
• Amsterdam — Structured Louis Vuitton ensemble
• Rome — Vintage Giorgio Armani with crystal spiderweb motifs
• Versace two-piece — Sparkling red-and-blue set echoing Spidey’s signature colors
• Paris — Vintage Spider-Man T-shirt worn as a mini dress
• London — Dramatic John Galliano slip with a giant spiderweb across the back
• New York — Oversized Vetements tailoring
• Mexico City — Custom Ashi Studio gown

Call it cosplay’s couture cousin: by mirroring story elements in cut, color, and texture, Zendaya’s press-tour wardrobe turns each carpet into an Easter-egg hunt for fashion fans and Spider-Man diehards alike. In China, the jeweled spider and that Versace web lattice made the connection unmistakable—sleek, sly, and very on brand.