Netflix

Historic NFL showdown in Australia marks Netflix’s football push going global

Historic NFL showdown in Australia marks Netflix’s football push going global
Image credit: Google Veo 3

Netflix is taking its NFL bet abroad, hitching it to a historic Australia showdown that puts the league’s streaming era in a fresh global spotlight.

The showdown lands at the storied Melbourne Cricket Ground on Tuesday, September 10, with kickoff at 8:35 p.m. ET and the San Francisco 49ers taking on the Los Angeles Rams. It will stream live on Netflix in the U.S., with the Rams designated as the home team for this NFC West rivalry game. The halftime stage belongs to the Jonas Brothers .

The NFL will play its first regular-season game in Australia.

How to watch

  • Date: Tuesday, September 10
  • Time: 8:35 p.m. ET
  • Where: Melbourne Cricket Ground, Melbourne, Australia
  • Streaming: Netflix (live)
  • Matchup: 49ers vs. Rams (Rams are the designated home team)

Who’s on the call

  • Noah Eagle and Luke Kuechly calling the game from Melbourne
  • Elle Duncan and Michael Irvin join the broadcast team
  • Halftime show: The Jonas Brothers

For Netflix, the Melbourne game is another swing at live, appointment viewing—something a scripted series can’t replicate. Instead of just exporting a football game, the stream wraps in the whole American package: familiar broadcast voices, a pop halftime show and a global audience tuning in at the same moment.

The NFL has taken regular-season games overseas before; this is the Australian first. 49ers-Rams arrives with decades of divisional history—and now a stage on Netflix at 8:35 p.m. ET on September 10.

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