Amid tension, Sydney Sweeney and Scooter Braun’s wedding plans veer off course

Fresh tabloid chatter is zeroing in on alleged overlap between Sydney Sweeney and Scooter Braun’s personal and business worlds. RadarOnline, citing an unnamed insider, claims Braun has financial ties connected to Sweeney-linked ventures — including Novig and her lingerie label Syrn — and suggests that’s become a flashpoint as engagement rumors swirl. None of the claims have been verified, and there’s been no official confirmation of an engagement from either party.

The business crossover claims

Per the report, Braun allegedly maintains investments linked to Sweeney’s projects and, in one instance, tried to engineer a promotional moment at the U.S. Open by seating Sweeney near a Novig executive. The source says the plan fell through and alleges Sweeney wasn’t told the full reason for the arrangement. The same insider also contends Syrn’s early sales trailed internal expectations, prompting behind-the-scenes talks about how to boost the brand’s performance.

RadarOnline quotes an unnamed source calling the pair a “match made in disaster.”

Fast timeline, louder speculation

The two were first publicly linked in 2025 and have been spotted together at select outings while otherwise keeping a relatively low profile. RadarOnline further alleges the relationship accelerated quickly and that Sweeney moved into Braun’s Los Angeles home — another claim that has not been confirmed.

IBTimes UK has separately noted that while engagement buzz has picked up online, reports of friction remain unverified. As of now, neither Sweeney nor Braun has commented on the latest round of allegations or acknowledged any engagement plans.