After Accusing Allie Eklund of Cheating, Steven McBee Jr. Promises to Be Better — But Is It Enough?

Stagecoach gave us the usual mix of sun, boots, and relationship chaos. Steven McBee Jr., 33, spent Monday accusing girlfriend Allie Eklund, 29, of cheating at the festival, then spent Wednesday apologizing for how he handled it. Messy? Absolutely. Also very public.

What set this off

On Monday, April 27, McBee posted that he had been sent messages and video of Eklund getting close with another guy at Stagecoach in Indio, California. He was specific: hand holding, grinding, dancing, and what he called a drunken stupor at an afterparty.

Eklund denied it almost immediately, saying it was sad to see and that she was at a loss for words. She also shared screenshots she says were McBee's messages, including one where he allegedly called her a "hooker." She told followers she did not want to escalate things and would be stepping back to process and move forward.

His Wednesday do-over

By Wednesday, April 29, McBee posted a long Instagram statement taking responsibility for his reaction. He said he learned of an "incident" early Monday and reacted out of hurt and betrayal. He added that there are other videos and details he will not share out of respect, but made it clear that none of that excuses how he behaved and that what followed was on him.

"The texts I sent were cruel and degrading. No level of personal hurt and betrayal justifies the language I used, and I am ashamed of those messages."

He said the criticism he is getting is fair and that he is listening. He also wrote that he is devastated by the decisions and actions of someone he fully trusted and had been planning a life with, but admitted that taking his pain out on her with harsh words was wrong. For extra context: before all this, a source told Us Weekly they had talked about getting engaged this year.

Therapy, cycles, and a wider apology

McBee said he has been in therapy to manage emotions in high-intensity moments and is taking additional steps so he can react better when things go sideways. He called it unfair to unload personal issues on someone he loves in a moment of shock and betrayal and said he is taking time to continue therapy and focus on self-reflection.

He framed it as breaking a family cycle of bad habits and patterns, promising he plans to change for the sake of his life and future family. He also apologized to anyone he has disrespected in business, friendships, or past relationships, said he is not asking for sympathy, and is grateful to anyone willing to give him a chance to grow. He signed the note "Respectfully - Steven M." and captioned it: "Time to get to work."

The quick version

• They went public as a couple in 2025, months before heading to Stagecoach in Indio, CA.
• Mon, Apr 27: McBee alleges he received messages and video of Eklund with another man, claiming hand holding, grinding, dancing, and a drunken afterparty moment.
• Eklund denies it, posts alleged screenshots of McBee calling her a "hooker," and says she does not want to escalate.
• Wed, Apr 29: McBee apologizes, calls his texts cruel and degrading, says he will not share additional videos or details, and accepts the criticism.
• He says he is in therapy, wants to break harmful patterns, apologizes to people beyond Eklund, and ends with "Time to get to work."
• A source says the pair had discussed getting engaged this year before the fallout.

Bottom line: the accusations are one thing, but the public name-calling was ugly. He admits that, he says he's doing the work, and now we wait to see if any of this gets repaired.