James Cameron Slams Generative AI in Hollywood: 'It's Terrifying'
James Cameron has voiced strong opposition to generative AI in the film industry, describing the rise of AI-created actors and performances as 'horrifying' and making clear his stance against replacing human talent with artificial intelligence.
James Cameron, the legendary filmmaker behind some of the biggest blockbusters in history, has taken a firm stand against the growing use of generative AI in the movie business. In a recent interview on CBS’s Sunday Morning, Cameron didn’t hold back when asked about the emergence of AI-generated actors like Tilly Norwood, a digital creation that’s recently made waves in the industry. He described the trend as deeply unsettling, making it clear he wants no part in replacing real performers with computer-generated ones.
AI Actors Spark Industry Debate
When questioned about the use of artificial intelligence to create digital actors, Cameron pushed back against long-standing rumors that his own Avatar films have used technology to sideline human talent.
“For years, there was this sense that, ‘Oh, they’re doing something strange with computers and they’re replacing actors,’ when in fact, once you really drill down and you see what we’re doing, it’s a celebration of the actor-director moment.”
He emphasized that his work is about enhancing, not replacing, the craft of acting.
Cameron Draws a Line on Generative AI
Making his position even clearer, Cameron contrasted his approach with the latest advances in generative AI.
“Now, go to the other end of the spectrum, and you’ve got generative AI, where they can make up a character. They can make up an actor. They can make up a performance from scratch with a text prompt. It’s like, no. That’s horrifying to me. That’s the opposite. That’s exactly what we’re not doing.”
His comments come as the industry grapples with the implications of AI-generated performers, especially after producer Eline Van der Velden introduced Norwood, the first AI actor to sign with a casting agency, sparking heated debate among professionals and fans alike.
Controversy and Cameron’s Broader Views
Despite his outspoken criticism of generative AI, Cameron himself has not been immune to controversy in the tech world. In a separate interview, he admitted he could see himself collaborating with Elon Musk in the future, even though they don’t always see eye to eye politically. Cameron also took aim at other aspects of the modern film landscape, arguing that movies made for streaming platforms like Netflix shouldn’t be eligible for the Oscars. His latest project, Avatar: Fire and Ash, is set to hit theaters on December 17.